Dec 8, 2025 News

Turning A Cruise Company into a Vacation Company 

With three best-in-class brands: Royal Caribbean, Celebrity Cruises and Silversea; as well as 50% ownership of a joint venture in TUI Cruises; and a rapidly expanding portfolio of private destinations and experiences, Royal Caribbean Group is transforming from a cruise company into one of the world's leading vacation companies.

Together, Royal Caribbean Group’s brands offer everything one could want in a vacation: diverse destinations, world class entertainment, culinary, wellness, adventure, thrill, relaxation and more for people of all ages.

With nearly 100,000 employees from more than 130 countries and a fleet of 69 ships sailing to over 1,000 destinations across all seven continents, the Royal Caribbean Group secret sauce is the vacation value proposition offered. The company’s mission is to deliver the best vacation experiences responsibly and the goal is to deliver the ultimate vacation experience to each guest, turning the vacation of a lifetime into a lifetime of vacations. 

Feeling adventurous? Guests can take a thrill ride on the tallest waterslide in North America at Royal Caribbean Group’s private destination, Perfect Day at CocoCay, or soar 500 feet above the beaches on the longest zip line over water in the world at the company’s Labadee, Haiti private experience.  

Want to be pampered? Experience all-inclusive luxury on an expedition adventure to the Galapagos or book a door-to-door package for a relaxing, seamless journey from the moment you leave home until the moment you get back. 

Need some entertainment? Take in a Broadway or comedy show at sea, or even participate in one of the coolest activities at sea in a Hot Glass Class. 

As the largest producer of ice shows and water shows in the world; the only production operation delivering seven Broadway shows under one company banner; serving thousands of guests every single night in more than 1,200 restaurants and bars; and enough casino space to fill the majority of Buckingham Palace, Royal Caribbean Group’s family of brands offers unmatched experience value to guests from every stage of life.  

Building on the company’s history of iconic industry advancements, Royal Caribbean Group is riding a wave of innovation with more new industry-leading and game-changing ships and private destination experiences, all while sharply focused on sustaining the planet, energizing communities, and accelerating innovation.

Royal Caribbean Group recently debuted new game-changing ships: Royal Caribbean’s Icon of the Seas and sister ship, Star of the Seas, Celebrity Xcel, and Silver Nova. These noteworthy ships will be followed by Royal Caribbean’s Legend of the Seas in 2026, and Royal’s seventh Oasis Class ship, yet to be named, will debuting in 2028; and Celebrity Cruises enters the river cruise industry in 2027 with two new ships - Celebrity Compass and Celebrity Seeker - bringing their signature design and service innovations to Europe's famed rivers.

New private destinations and experiences are in the works too, growing Royal Caribbean Group’s rapidly growing land-based portfolio from two to eight by 2028, including Royal Beach Club Paradise Island (2025), Royal Beach Club Cozumel (2026), Royal Beach Club Santorini (2026), and Perfect Day Mexico (2027).   

Between Royal Caribbean Group’s innovative fleet, commitment to sustainability, community partnerships, leading brands in each of their respective categories, and visiting leading destinations around the world, Royal Caribbean Group aims to continue breaking barriers in the vacation industry.