Launching in early 2026, Points Choice will introduce a new level of flexibility and value for travelers who explore across the company’s three award-winning brands — Royal Caribbean, Celebrity Cruises, and Silversea.

For the first time, guests will be able to apply loyalty points earned on any Royal Caribbean Group brand toward the brand program of their choice. Whether it’s Royal Caribbean’s Crown & Anchor Society, Celebrity’s Captain’s Club, or Silversea’s Venetian Society, Points Choice makes it easier than ever to build loyalty wherever it is desired within the Group.

For example, if a loyal Royal Caribbean guest is sailing with Celebrity Cruises for the first time, they can choose to apply the points earned for the Celebrity sailing to either brand’s loyalty program.

This enhancement builds on the success of the Group’s existing Status Match program launched in spring 2024, providing loyalty members with equivalent status recognition across brands. With Points Choice, Royal Caribbean Group is extending that commitment to offer travelers more value, more choice, and more connected experiences across its portfolio.

The program will debut in early 2026, with details on exchange rates, eligibility, and program rules to follow ahead of launch.

By further uniting its three distinctive vacation brands through a unique loyalty experience, Royal Caribbean Group continues to set a new standard for what guests can expect from a modern, connected vacation company.

Because Royal Caribbean Group believes a big part of the future of travel isn’t just about where to go, it’s about how rewarding it feels to get there.